Customer service is making and breaking companies over the past two years as shopping moved online and consumers wanted more out of the traditional service companies were offering.

Zingtree provides interactive contact center software that guides agents to the next best action so that they can cater to even the most discerning customer. To continue developing its product, the company raised $15 million in Series A funding. Conductive Ventures led the round and was joined by Storm Ventures, Madrona and angel investors like Hilarie Koplow-McAdams. Existing investors participating in the round included Rally Ventures, Parade Ventures and Vitalize Ventures. The new investment brings the company’s total funding to $18.5 million.
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