The concept of a business pivot isn’t new, especially for startups. When founders consider a “pivot,” it usually means something needs to change. Maybe it’s the business model because growth is stagnant. Maybe it’s the product because customers aren’t clicking with it. Maybe it’s the target market because the current market is oversaturated. Whatever the root cause, it’s important to equate a pivot with business evolution rather than business failure. As an entrepreneur and business owner, I want to stress this distinction. Over the past year and a half, all business leaders were faced with unprecedented, difficult decisions, and many businesses had to pivot out of necessity. This was certainly true for my own company, a travel, expense and corporate card management platform. We needed to shift our business focus so that we could not only reach new customers but also keep the company afloat during a time of crisis. That’s why we introduced a new, software-as-a-service license-focused revenue model, which has led to new product features and opportunities within the larger financial technology industry like partnerships with world-renowned banks.